HEADSPACES
Silk&Snow
Every bedding brand sells better sleep. Few talk about what keeps people up at night: a busy mind.
So instead of selling better sleep, we positioned Silk & Snow as the brand that helps you build a home your mind can rest in.
Integrated Campaign · Experiential · Art Direction
NOT AI-GENERATED
HOME IS WHERE YOUR HEAD IS
We created Headspaces: an installation on World Mental Health Day where you walk through rooms built from anxiety, stress, burnout and loneliness, and end in a calm room furnished by Silk & Snow.
In collaboration with Mason Studio.
HEADSPACES ACTIVATION
AI-GENERATED
ART DIRECTION LAYOUT
NOT AI-GENERATED
IN STORE ACTIVATION
AI-GENERATED
DIGITAL
AI-GENERATED
Creative Director & Creative Strategist: Myka Cabuhat
Strategist: Angelica Bugnay
Copywriter: Kai Cruz
Presented to Mosaic Agency
