HEADSPACES
Silk&Snow
An integrated campaign for Silk & Snow that reframes sleep as a mental and emotional experience.
Happening on World Mental Health Day
“Furnish Your Headspace” in collaboration with Mason Studio, is to position the brand as a lifestyle solution for everyday wellbeing, using immersive Headspaces installations, digital storytelling, and social engagement to show how our mental state shapes the spaces we live in—and how Silk & Snow helps transform them.
Integrated Campaign · Experiential · Art Direction
NOT AI-GENERATED
PROBLEM
Increase awareness and drive consideration to make Silk & Snow top of mind during Fall Nesting
HEADSPACES ACTIVATION
AI-GENERATED
INSIGHT
People struggle to create a sense of well-being at home.
ART DIRECTION LAYOUT
NOT AI-GENERATED
TAGLINE
Home Is Where Your Head Is
IN STORE ACTIVATION
AI-GENERATED
DIGITAL
AI-GENERATED
Creative Director & Creative Strategist: Myka Cabuhat
Strategist: Angelica Bugnay
Copywriter & Art Director: Kai Cruz
Presented to Mosaic Agency
