HIT PAUSE
A STAPLES CAMPAIGN
We’re so used to being busy that even taking a break can feel wrong.
“Hit Pause” introduces a simple shift, turning a familiar symbol into a reminder to step back and regain control. By interrupting busy moments with intentional pauses, the campaign creates space to reset and focus on what actually matters.
Hero Video · OOH · Social Media · Experiential
INSIGHT
With everything more accessible than ever, the pressure to do more has only increased, leaving less time for what actually matters.
CHALLENGE
People are overwhelmed by the pressure to do more, leaving little time to focus on what actually matters.
WELCOME TO
THE PAUSE ZONE
A cozy corner for relaxing, sipping, and letting our experts shop on your behalf.
Relax while STAPLES curate everything you need.
IMC PRESENTATION DECK
Creative Director: Myka Cabuhat
Copywriter: Olivia Foran
Strategist: Myka Cabuhat & Oliva Foran
